Karl Keaney is a second-generation photographer based in Claremorris, Co. Mayo. In 2015 Karl travelled to TapSnap’s HQ in Canada to train and become TapSnap’s first Irish franchisee.
What is TapSnap?
TapSnap is a 100% customizable Experiential Marketing tool for the digital generation. It is a fantastic source of entertainment and engagement for guests at any event. TapSnap is the new marketing – companies can put their customers to work for them by making them natural brand ambassadors. Featuring green screen technology and instant photo sharing via wifi, this is a 100% brandable service from user interface, kiosk skin, photo sharing page, the photos themselves, to the follow-up email. The purpose of TapSnap is to entertain, to engage, to get people noticing your event online immediately and most of all, to keep the conversation going long after an event is over. Clients have included AIB, Oman Air, All-Ireland Business Summit, Fleet Awards, Aurivo.
How it works:
Take a photo against a green screen
Create a picture – add digital props, messages.
Data Collection – guests enter details such as name, email address etc.
Social Share – the branded photo is shared live on social media featuring the event hashtag.
Snap Cast – Photos and tweets featuring the event hashtag, are broadcast around your venue on TVs and projection screens. We can also give you an event-specific website so everyone can follow along.
Event marketing – We provide the client with analytics and data.
Case Study – Execution & Outcomes
The Event AIB Build a Bank Challenge 2016
60 teams from secondary schools around the country set up and manage a bank in their school with the full support of a dedicated AIB Student Officer. The students get involved in everything from developing a Business Plan, branding their Bank and engaging with the community to sourcing new customers through creative marketing campaigns. The top winning School Bank Teams from each of the Regional Finals around the country qualify for the National Final where the winner receives a top prize of €5,000. The final took place in the RDS with 30 schools competing for the final 6 places.
To entertain the guests.
To provide guests with a branded hard copy and a digital image emailed to them.
To get the event noticed online and get everyone joining in the conversation.
To share photos live onscreen at the venue.
What we did
We designed a custom digital media wall featuring the AIB Build a bank logo.
We branded the TapSnap Kiosk with a custom vinyl featuring the AIB logo and the Build a bank branding.
We designed a custom border for the photos, using both the AIB logo and the Build a Bank Branding
5 uniformed members of staff serviced the event – Karl, David and three assistants (see below) to help the students in taking their photos, choosing their backgrounds and sharing their images and then presenting them with their photos in folders branded with the AIB logo.
Our Social media manager tweeted the group photos featuring the event hashtag as they happened and these also appeared live on screens around the venue.
We provided links to a custom Facebook Album and to a dedicated Twitter Sharing account, so our client and the students could share photos live on the day and after the event. Check out the photos from the day here AIB Build a Bank Challenge Album
The AIB Build a Bank Finals trended on Twitter for the first time ever.
Twitter 20,347 impressions 5.29% Average Engagement rate
“Karl and his TapSnap team were on hand at the Build a Bank Challenge final in the RDS on 21st April 2016. This unique service provided the perfect solution to cover our social media engagement needs. From the minute the students arrived to the minute they left, TapSnap had a constant stream of kids wanting their photo taken. The team managed the volumes with utmost professionalism, ensuring each student had a positive experience and that they left with a personalised photo. What’s more, they made sure to capture data from each student, tagging every photo online. This was a huge contributing factor to the event trending on the day (the first time BABC has trended on twitter).
Using the unique TapSnap service, #BuildaBank accounted for 74% of all positive brand mentions over the 7 day period that we held the event. The service can add huge help to branded events as we saw a huge 645% increase in engagements on our twitter page and a 30% increase in positive sentiment versus the event last year.
I can’t speak highly enough about Karl and his TapSnap team. Their slick service was a differentiating factor and helped our event stand out in terms of student enjoyability and memorability”.
Ben Finnegan, Brand Manager – Youth Segments, AIB Group Marketing